ABOUT FOUR ATHLETES
WHY ARE WE CALLED FOUR?
When we were building our training series we had a million things that we wanted to share. We wrote them all down and then started putting them in buckets. At the end of the exercise, we found that everything fell into four buckets: body, mind, mission and grind. These four pillars became the foundation of our offering.
As we dove a little deeper into creating the content and started looking at how we and other athletes became successful, one thing continued to come up: The most successful athletes in the world continue to train and grind and push through because they are deeply invested in themselves. We wanted every athlete to answer the question of “What do you train for?” With, “me”. It’s about putting the “you” in the purpose, or said another way, the “u” in the “for”: FOUR
The number four kept reappearing so we decided to take a closer look. And just like that the stars aligned. In numerology, the number four symbolizes building a strong foundation. Also, the number four appears everywhere in nature. There are four cardinal points: North – South – East – West. There are four seasons. And, there are four elements: earth – air – fire – water. Not only did we have four pillars, but the number four itself represented being complete, and that is what our training is all about: Taking a holistic approach to athletic development and growing into our best selves. So, Four Athletes was born.